SEO and websites built for sustainable growth.
I help businesses and digital publishers improve search visibility, technical performance, content strategy and the quality of the website itself — as one connected system rather than five disconnected tactics.
Pick the depth that fits.
Every engagement starts from the same question: what is actually capping growth right now? Scope can expand once results compound.
Not a checklist. A sequence.
The same three-part system runs behind every service, so you always know what is being worked on, why it matters and what it changed.
Strategy
Understand demand, competition and crawl reality before anything ships.
Execution
Fixes, content and builds delivered in the order that removes the real constraint.
Measurement
Clicks, qualified sessions and revenue reviewed against the roadmap.
Built for teams who need the number to move.
- Businesses looking to grow organic traffic
- Publishers building sustainable search visibility
- Websites with technical SEO problems
- Companies needing a fast, SEO-first website
- Teams looking for an ongoing growth partner
- Something else? Ask me
From technical SEO to answer engines.
Search is no longer only ten blue links. The same work has to earn classic rankings, featured answers and citations inside AI results — so it is planned as one connected system.
Technical SEO
Crawling, indexing, rendering, site architecture, schema markup and Core Web Vitals — the foundation every other gain depends on.
- Technical SEO audit
- Crawl & index control
- Schema markup
- Core Web Vitals
- Site architecture
- SEO web development
Semantic SEO & content
Topical authority built with entity-led keyword research, semantic content writing and internal linking that maps a whole subject, not single pages.
- Keyword research
- Topical authority mapping
- Semantic content writing
- On-page SEO
- Content refresh & pruning
- Competitor analysis
Authority & local
Off-page signals that make a brand a recognised entity: editorial link building, citation management and a fully optimised Google Business Profile.
- Off-page SEO
- Link building
- Citation management
- Google Business Profile (GBP)
- Local SEO across the US
- Penalty removal & recovery
AEO & GEO
Answer Engine and Generative Engine Optimization: structured, citable content so your brand appears inside AI Overviews, ChatGPT and Perplexity answers.
- Answer Engine Optimization (AEO)
- Generative Engine Optimization (GEO)
- LLM search visibility
- AI Overviews coverage
- ChatGPT & Perplexity visibility
- SaaS SEO & MRR growth
Industries I work in
Search behaviour differs by vertical. These are the markets where I already know the demand patterns, the competitors and the compliance edges.
- Healthcare
- Real Estate
- Law Firms
- Construction
- Travel
- Property
- Technology & SaaS
- Finance
- Hospitality
- Manufacturing
- Automotive
- Fashion
- Food & Beverage
- Nonprofit
- Fitness
- Insurance
- Wedding & Event Planning
- Software & App Development
Measured with
Every claim is traceable back to a tool you can log into yourself.
- Google Search Console
- Google Analytics 4
- Screaming Frog
- Semrush
- Ahrefs
- Moz
- Yoast
- Rank Math
- HubSpot
What people ask before hiring.
Short, direct answers so you can scope the work yourself before we ever speak.
Which SEO service should I start with?
Start with an SEO audit if growth stalled and nobody can explain why — it tells you which of technical, content or authority is the real constraint. Start with technical SEO if a migration, rebuild or platform change came first. Start with semantic content and topical authority if the site is technically healthy but thin. Start with a website build if the site itself is the bottleneck.
What is included in a technical SEO audit?
A full crawl and log review, index coverage and canonicalisation, rendering and JavaScript checks, site architecture and internal linking, schema markup validation, Core Web Vitals and page experience, plus a prioritised action plan sequenced so the highest-leverage fixes ship first.
Do you handle off-page SEO and link building?
Yes. Off-page work covers editorial link building, digital PR angles, citation management and Google Business Profile optimisation for local visibility, plus penalty removal and recovery when a site has been hit by manual actions or unnatural links.
How do you make a site visible in AI Overviews and ChatGPT?
By making the site easy to quote and easy to trust: direct answers placed at the top of a section, consistent entity naming, structured data, verifiable facts with sources, clean crawlable HTML and strong topical coverage so the same subject is answered comprehensively. Visibility is then tracked across AI Overviews, ChatGPT and Perplexity alongside classic rankings.
Not sure which service fits your website?
Tell me what is happening — traffic, rankings, a rebuild, or something you cannot explain. I will tell you honestly where the leverage is.